Unlike their parents before them, boomers vote less along party lines and more based on the issues. Why does this happen and how can the candidates take advantage of this?

In the households of many boomers, their parents were typically democrats or republicans and usually voted strictly along party lines. Their children were obviously influenced by this; however, these same children have broken away from that type of behavior. A few reasons could be:

• Boomers have heard so many lies from politicians that they no longer believe or trust a politician just because he or she represents the party they support. Instead, boomers tend to find a candidate they can believe in who also represents what their interests are.

• Political parties tend to be dominated by the left or right, which does not necessarily represent the majority of boomers. Instead, boomers are again looking for a candidate that represents the way they look at things.

• Boomer vote with more self-interest in mind than their parents did. They tend to view entitlements and obligations on their terms. For example, they do not believe they owe the country certain obligations such as military service and paying more taxes. The candidates that address the issues that affect boomers directly are more likely to capture their vote.

Obviously, the war is a major issue. Other issues will be the economy, alternative fuel development, health care and immigration.

To read more about this subject, go to http://ezinearticles.com/?id=917340

This entry was posted on Friday, January 11th, 2008 at 12:28 pm and is filed under General Information. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.